There are nearly 1700 airlines operating around the Globe, from the small regional carriers to the international fleets, all competing for ticket sales with a myriad of marketing methods (airlineupdate, 2017). Ticket distribution and pricing systems have become very sophisticated, harnessing big data to maximize seats sold and price point tolerance. But not all airlines have the capitol or the need to run and maintain a complex data analytics department. In this paper, we will look at two airlines and compare and contrast their distribution systems and marketing techniques.
American Airlines and Spirit Airlines operate their distribution and marketing departments in very different ways. We will start with American’s methods and then contrast
American Airlines and Spirit Airlines operate their distribution and marketing departments in very different ways. We will start with American’s methods and then contrast