Company G Marketing Plan Essay

2707 Words Mar 31st, 2016 11 Pages
Company G

1 Year Marketing Plan

Student Name: Meegan Stewart

Student ID: 168596

Date: June 16, 2015

Student Mentor Name: Tim Callahan

Table of Contents

Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price
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The watch can go for about 7 days of heavy use and, if you’re not getting notifications left and right on it, you could easily see 2-3 weeks of battery life. The GW is going to make every users life as simple as possible. The controls are intuitive and easy to use once linked to your device. It is useful for tracking your email, texts, driving, exercising, sleeping, and pretty much anything else you do in your daily life that you might want to keep track of. You do not need to juggle 17 devices anymore. Its smooth and sleek design makes it classy and professional to wear with any outfit. The pairing of so many devices down into one serves every part of the mission statement.

Target Market

Wireless communication and personal devices have become pervasive in our culture today, but very specifically the younger, faster moving generations are the ones that do not even remember what it was like to not be “plugged in”. Therefore, because our product is specific to linking all media devices into one, we are going to be targeting the younger more tech savvy generations. The people on the go, with a million balls in the air. The segment that cannot unplug.

Competitive Situation Analysis

Consumer Product

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