Essay on Company G 3 Year Marketing Plan

2456 Words Jun 27th, 2013 10 Pages
Company G
3-Year Marketing Plan
Assessment Code: 318.1.5-06-15
Student Name:
Student ID:
Date: February 15, 2013
Mentor Name:

Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action
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With this innovative product you can make any carbonated drink in 30 seconds. Consumers also have the option to choose from 60 flavors of soda, diet soda, tea, and energy drinks.
This product supports Company G’s mission statement because it improves the quality and convenience to the consumer. The carbonated drinks can me made specifically to the consumer’s desires regarding how much carbonation and how much flavoring. It will improve their quality of life because they have more drink options for their family including healthier options and it will save them money.
The In-Home Soda Machine comes with a reusable bottle and recyclable carbonator bottle. This product will help protect the environment and keep more plastic bottles out of our landfill.
Consumer Product Classification The In-Home Soda Maker is considered a shopping goods product according to the 3-way product classification system. The consumer will not purchase this product frequently. The consumer will take a little time to research the product. It also must be in a convenient location for the consumer and the accessories need to be easy to locate.
Target Market The target market for the In Home Soda Machine is anyone who likes to drink soda, but the main focus will be on families with teenage children. The teenagers will have the ability to create their own soda with their favorite flavor without their parents having to

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