Company G, 1 Year Marketing Plan Essay

3027 Words Feb 22nd, 2016 13 Pages
Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Explanation of Strategies………………………..……………………………………………………………………………………………….9
Implementation Plan 9
Product Tactics 9
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Because the target market is comprised of mostly coffee drinkers, Company G will used specialized marketing and promotion in order to educate consumers in select markets that will have the best impact and profit return for the marketing efforts.
Target Market
According to initial market and product testing, it has been determined that the GXS Beverage Brewing System will be well received in the market. The target market is coffee and tea drinkers between the ages of 18 and 55 years old. It includes those consumers who tend to buy the latest technology when it is first made available and generally active on social media. The market also includes those who tend to keep up and follow the latest electronic trends. The demographics of the target market include individuals and families making more than $75,000 annually. These consumers are likely enrolled in college or are parents who have college students living in the home and are savvy technology enthusiasts and drink either coffee or tea daily.
Competitive Situation Analysis
Analysis of Competition using Porter’s Five Forces Model
This section contains an analysis of external threats which could have an impact on the success of the new GXS line of Company G. Currently, there is a noticeable increased demand for high end, functional beverage brewing appliances that meet more than one need for a typical beverage brewing customer. Company G with its introduction of the GXS Beverage

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