The Company that I chose is Nike. It was founded on January 25, 1964.Created by Phil Knight. The brand is Air Jordan introduced in 1984 by Michael Jordan the basketball player. Jordan is one of the most marketed sports figures in history. MJ came out whit his first pair if Air Jordan’s in 1985. I decide to talk about the Product Nike because I’m formula with the Brand.
The company is using an adaptive approach they treat each county as a separate market. It target’s the same type of people far as demographics, 35-44 mostly male a person with an education background with some college experience a household income of 25,000 – 44,999. Nike is most used by athletes and most athletes are male. In Japan most men that are working
The company is using an adaptive approach they treat each county as a separate market. It target’s the same type of people far as demographics, 35-44 mostly male a person with an education background with some college experience a household income of 25,000 – 44,999. Nike is most used by athletes and most athletes are male. In Japan most men that are working