Communication Essay

815 Words Apr 1st, 2014 4 Pages
CHAPTER 3
♦ ETHICAL BEHAVIOR AND SOCIAL RESPONSIBILITY ♦
Ethical Behavior- is that which is accepted as “good” and “right” as opposed to “bad” or “wrong” in the context of the governing moral code.
Laws and Values as Determinate of Ethical Behavior * Personal Values- the underlying beliefs and attitudes that help determine individual behavior. * Terminal Values- are preference about desired ends, such as the goal’s one strives to achieve in life.
Ex. Self-respect, family security, freedom and happiness. * Instrumental Values- preferences regarding the means for accomplishing these ends.
Ex. Honesty, ambition, imagination, and self-discipline.

Alternative Views of Ethics Four views of Ethical Behavior:
♦ Utilitarian View-
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Lawrence Kohlberg describes the three levels of moral development:

♦ Preconventional ♦ Conventional ♦ Postconventional

◄ Preconventional Level- the individual is self-centered. Moral thinking is largely limited to issues of punishments, obedience, and personal interest.

◄ Conventional Level- the individual is more social-centered.

◄ Postconventional Level- the individual is strongly principle-centered.

Ethics Intensity or Issue Intensity- indicates the degree to which an issue or a situation is recognized to pose important ethical challenges.

4 Common rationalizations that may be used to justify misconduct in situations that pose Ethical Dilemmas

* Convincing yourself that a behavior is not really illegal. * Convincing yourself that a behavior is in everyone’s best increases. * Convincing yourself that nobody will ever find out what you’ve done. * Convincing yourself that the organization will “protect” you.

♦ ETHICAL BEHAVIOR AND SOCIAL RESPONSIBILTY ♦

Ethics Training- takes the form of structured programs to help participants understand the Ethical aspects of decision making.

Codes of Ethical Conduct
Code of Ethics- is a formal

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