Communication define as the transmission of information and coveys meaning between at least two individuals in any actions such as written. There are many approaches for people who works in a company to communicate with any other departments. While a company in a strategic change, good communication within the company is a very essential factor. Also, a good communication process or a better way of communication will help people understanding what the company going on. In addition, good communication can improve the loyalty between employer and employees. will increase the performance and efficiency. It will help staff and people better.
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The graph above is the basic flow of the communication. When the message sent from the sender …show more content…
First of all, Nokia, the world largest mobile phone maker before. When Apple launched the iPhone in 2007, Nokia had a bad habit of communication in a strategy plan. Nokia did not have a clear plan and struggled to turn their concept into new product to launch in the market, therefore, they brought the company into deficit and finally sold to Microsoft. Second, Thai Airways, they hired an CEO only three years and cancelled his contract afterwards. The chairman of the airline had explained because of the problems of the communication between the board and the CEO, so, the profit cannot reach the target. In 2012, passenger on the cruise had spot two distress guys on a fishing boat, and the passenger told the crew of the Star Princess. However, the Ship did not provide them aid and that two people was dead because of dehydration. Afterwards, the company of the Star Princess had stated that “Breakdown communication in relaying the passengers’ concern”. Whatever, the communication within the crew is unacceptable when there is an emergency happens. Finally, BP, one of the largest oil company in the UK had PR disaster in 2010, since the Deepwater Horizon explosion. BP did not share the essential information because of the poor management and bad communication. Those examples above are the failure of communication in the company and it brings the huge loss to the business such as brand image. The leader of the company will affect the way of communication and it will be causing the situation in either positive and negative side.In the above paragraphs we noticed that the network and leader are important to build up a good communication in a company, therefore, the following thing is to evaluate the elements of organisational communication. In addition, it distinct into 4 parts which is Intimacy, Interactivity, Inclusion and Internationality. They
Image 1
The graph above is the basic flow of the communication. When the message sent from the sender …show more content…
First of all, Nokia, the world largest mobile phone maker before. When Apple launched the iPhone in 2007, Nokia had a bad habit of communication in a strategy plan. Nokia did not have a clear plan and struggled to turn their concept into new product to launch in the market, therefore, they brought the company into deficit and finally sold to Microsoft. Second, Thai Airways, they hired an CEO only three years and cancelled his contract afterwards. The chairman of the airline had explained because of the problems of the communication between the board and the CEO, so, the profit cannot reach the target. In 2012, passenger on the cruise had spot two distress guys on a fishing boat, and the passenger told the crew of the Star Princess. However, the Ship did not provide them aid and that two people was dead because of dehydration. Afterwards, the company of the Star Princess had stated that “Breakdown communication in relaying the passengers’ concern”. Whatever, the communication within the crew is unacceptable when there is an emergency happens. Finally, BP, one of the largest oil company in the UK had PR disaster in 2010, since the Deepwater Horizon explosion. BP did not share the essential information because of the poor management and bad communication. Those examples above are the failure of communication in the company and it brings the huge loss to the business such as brand image. The leader of the company will affect the way of communication and it will be causing the situation in either positive and negative side.In the above paragraphs we noticed that the network and leader are important to build up a good communication in a company, therefore, the following thing is to evaluate the elements of organisational communication. In addition, it distinct into 4 parts which is Intimacy, Interactivity, Inclusion and Internationality. They