Strategic Communication

Strategic communication is the ability to understand and utilize the essential communication skills in any business and professional settings. In the light of fluctuations in world business, communication skills play a key role toward a successful professional development within organizations. Consequently, any organization that does not strategically communicate to its customers and employees will more likely not survive. The recent revolution in technology has opened more doors and opportunities for companies, no matter how big or small, to advance their performance and improve their communication skills. Modern technology has been generally able to add extra value to companies’ operations and communication skills. Therefore, businesses nowadays …show more content…
Like blogs, it is used to collect information about products and services of a company while helping to search for possible improvements. Message boards enable individuals and organizations to buy, sell and trade online across the globe. In other domains, this technology provides many benefits to its users by connecting to different people in different places all in one time. Professionally, message boards have provided a great service to universities as an effective communication tool, sharing ideas about class materials, between the professor and students, as well as the students themselves. The main communication obstacle that message boards present is the lack of physical social interaction. Therefore, users of this technology constantly become subject to cyber attacks and hoax because people behind screen can be whoever they want to be and, thus, become easy prey for intruders. In terms of media richness, message boards fell in the middle of the range of the media richness because they lack nonverbal communication cues, such as body language and facial expression, which are essential in effective …show more content…
The main reason is that using a technology that is almost obsolete in business would jeopardize the whole organization. It is a big risk to utilize a technology, while there are other alternatives that could work more efficiently than RSS, for example, Twitter. Moreover, the technology’s feed proved to be on the lower side of media richness scale, which makes unwise to involve this technology heavily in this business. However, sales department may find RSS beneficial by using it to subscribe to their vendors or to companies that it works with to have a better connection with these contacts and find out about the competition they are up against and try to use that information to better develop their