Zara Window Display Case Study

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Register to read the introduction… They reflect what’s generally on the minds of the consumers and what they can offer them in order to augment their needs. Weather it be Halloween, the on coming cold, Christmas and subsequently new years these displays are indicative of that change in mood. Porters(2007) says that “window displays are the most cost effective and powerful way to speak to its customers [she] calls it pavement power”(p62) Zara has used its attractive window displays, with interesting themes and ‘out of the box’ props and ideas, and managed to entertain the crowd on the pavement enough to convert them from window shoppers to genuine buyers. As Karl Marx puts it “in the last instance everything is economic”

THE COMMUNICATION OF WINDOW DISPLAYS

BIBLIOGRAPHY …show more content…
London: British Broadcasting Corporation and Penguin Books Baker, J.( October 5th 2010). ZARA. [Online] Available at: http://www.retailstorewindows.com/search/label/Zara [ Accessed on 30th November 2010] Maier, R. Mannequin Window Display.[Online]. Available at : http://ezinearticles.com/?Mannequin-Window-Displays&id=911091 [Accessed 30th November 2010] Manning, S. (Feb. 4th 2010). The Art of Window Dressing. [Online] Available at: http://news.bbc.co.uk/1/hi/magazine/8494143.stm [Accessed on 30th November 2010] Nexis (December 16th 2008) Retail Window Displays Matter [Online]. Avalible at http://www.lexisnexis.com:80/uk/nexis/results/docview/docview.do?docLinkInd =true&risb=21_T10740441073&format=GNBFI&sort=BOOLEAN&startDocNo =1&resultsUrlKey=29_T10740441076&cisb=22_T10740441075&treeMax=tru e&treeWidth=0&csi=299488&docNo=14 [Accessed 12th October 2010] Portas,M. (2007) How to shop- Marry Queen of Shops. London: BBC Books Random House Group company Tucker, J. (2003) Retail Desire – Design, Display and Visual Merchandising. Switzerland:

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