Communication Importance

Decent Essays
Importance of Communication
Communication is the foundation of organizational behavior and an essential part of leadership. As Nitin Nohria puts it, “Communication is the real work of leadership.” It enables a team to move forward and find success while still allowing for functional ambiguity. Communication is often thought of in more formal terms but as Bolman and Deal (1997) note, organizations and teams must “determine channels of informal communication” too (p. 211). Increasingly, change in workplace cultures is leading to recognition of the importance of building trust and common ground through informal communication and the value of this for companies in sharing knowledge. Newly employed graduates have cited informal discussions as the
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According to Keyton’s study on Verbal Workplace Communication Behaviors, “the shift in blue-collar employment, increases in temporary and contingent employment, globalization, and use of technology have put greater emphasis on employees’ ‘interpersonal skills and the ability to collaborate’ in teams (Barley & Kunda, 2001, p. 77) (Keyton et al, 2013, p.153). Communication has become a viable skill that employers seek due to the level of collaboration that occurs in workplace settings. High competency in communicative performance does not necessarily mean an individual communicates more but is equated with better communication practice. “Communication must include both the transfer and the understanding of meaning” (Judge and Robbins, 2008, p. 143). The Communication Process, therefore, includes the sender, encoding, the message, the channel, decoding, the receiver, noise, and feedback (Judge and Robbins, 2008, Exhibit 10-1, p. 144). Specifically, face-to-face verbal communication offers the following five benefits according to Pullin (2010, p. …show more content…
A skill is “the ability or capability to engage in specific behaviors, including overt behavior and cognitive activities, to accomplish specific routine tasks. Skills are learned from training and experience” (Kanungo & Misra, 1992) (Maes et al, 1997, p. 68). An individual utilizes skills deliberately in order to gain desired results efficiently and effectively. A competency, on the other hand, may be defined as “the ability to engage in non-routine cognitive and intellectual activities.” Competencies are a cluster of skills developed through knowledge and adaptation that allow an individual to effectively perform or complete a task. Competencies are skills that lead to superior outcomes through complex strategies, and psychosocial resources. The main difference between the skill and the competency is that a skill may be the “what” whereas a competency is the “how.” The underlying message conveyed by Keyton et al (2013) is the ability to communicate proficiently, and apply adaptable communication skills given any situation, in order to allow for successful messaging and interaction leads to competency. Having such a capability to utilize communication skills in this capacity creates overall communication effectiveness and

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