Essay on Communication Is Evolving Into Quick, Short Interactions

789 Words Dec 13th, 2016 4 Pages
Communication is evolving into quick, short interactions.

Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business.

From resolving customer inquiries to facilitating sales transactions, here are five brands brands unlock the potential to build connections with messaging.
1. Fandango
In business, some companies live by the old adage: If you build it, they will come.

But in today’s global economic climate, that’s not always the case. Sometimes, you must meet your customers on their playing field.

And that’s exactly what Fandango is doing! The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger.

“The Fandango bot on Messenger will act like a personal concierge, helping fans instantly discover movies and nearby theaters, and for the first time, connect to all Fandango showtimes and ticketing through Facebook,” says Fandango president Paul Yanover.

While gathering friends for a late night movie, customers receive access to movie information, trailers, showtimes, nearby theater locations, and purchasing options.

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Join your customers in their online environments. You’ll boost your sales in the process.
2. 1-800 Flowers
Simplicity matters to the everyday consumer. They don’t have time, nor the patience to click through 20 steps…

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