Essay about Communication Channel Scenarios

840 Words Jun 25th, 2012 4 Pages
Week 1 Assignment – Selecting the right communication channel

Scenario 1
Question: You are the marketing manager for a new beverage that has done remarkably well in the United States after its introduction, especially in sports arenas such as football and basketball. The vice president of operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy.
What communication channel will you use? Why is this channel the best choice in this situation? What communication channel will you use to convey your
…show more content…
Scenario 2
Question: You are the manager of a large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no longer work for a computer application used by all company employees. You quickly contact the offsite IT department responsible for the upkeep of that computer application to find out why the login information is no longer working. You discover that the login name and password have expired. IT provides you with a new login name and password.
What communication channel do you use to contact the IT department? Why is this channel the best choice in this situation? What communication channel will you use to inform your employees about what happened and provide them with the new login name and password? Why is this channel the best choice in this situation?
Answer: In this scenario I would like to use is email as the channel of communication, because communicating by email is almost instantaneous, which can enhance communications by allowing for quick dissemination of information and fast response to inquiries. It may also allow for quicker problem solving and more streamlined process. To inform employees, an email with the new login name and password would be sent immediately. Written communication is the best choice for this routine message because it is concrete and can be easily accessed at a later date if needed.

Scenario 3

Related Documents