Essay about Communication Activities Of The Waterview Connection

1515 Words May 20th, 2015 7 Pages
This report analyses the communication activities of The Waterview Connection – a motorway section in west and central Auckland. The New Zealand Transport Agency (NZTA) has had to keep communication open and flowing between themselves and various publics.
Summary of communication activities
Firstly, NZTA had to identify key publics and inform them of the project. Residents and landowners within the vicinity were seen as integral to the project as their homes could be affected. On the day of the announcement of the project, these publics were contacted directly through door-knocking and personally delivered letters. As well as this, the wider public in the surrounding area were distributed with information and invited to attend information days. They were able to meet the NZTA project team and have their questions and concerns addressed. Four days were held in three locations, chosen specifically due to the proximity to concerned residents. Wider stakeholders including local community boards, schools and councils were also contacted with the relevant information, and invited to a briefing with the NZTA Chief Executive. All of these activities see the employment of the relationship management theory as NZTA began creating a positive foundation for a continued relationship with their publics (Ledingham, 2006). It is thought by Ledingham (2006) that building this fundamental framework within a relationship between an organisation and its publics can be beneficial long-term due…

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