Commercial Feminism

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Research Ideas
I want to explore on the white, commercial feminism represented by well-known artists, such as Taylor Swift, Britney Spears, Katy Perry, and Jennifer Lopez, in their music videos. While uncovering the feminist ideas embedded in their music, I will try to analyze the similarities among their performances as well as the feminist messages they express. I also want to find out whether their Caucasian identity affects their values and how that contributes to their feminism. In addition, I want to figure out if their feminism differs from the real feminism developed during the Civil Right’s Movement. If these feminisms differ, what are the limitations or problems of the Caucasian artists’ propagating their feminism to the public and
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“Bad Blood.” Youtube. Youtube, n.d. Web. 15 Oct. 2015. In her music video “Bad Blood,” Taylor Swift illustrates a story of a girl, after her friend’s betrayal, goes through all kind of special training and gets ready to fight against former enemy. She tries to express that female should stand up after being struck down and should never lose confidence. However, “Bad Blood” involves many scenes of violent fighting and destructions. Such connotation expresses feminism as harmful and catastrophic. In addition, the overwhelming star casts in this music video weakens the feminist idea, making it looks more like a celebrity show rather than a meaningful lesson. I consider such production as a representation of commercial feminism. In addition, the destructive fantasy shown in this music video may represent the type of feminism that imagined by white artists and that is far from the real value of feminism. Showing such music video to teens may distort their vision of …show more content…
"JLo's "I Luh Ya Papi": A Feminist Parody - Harvard Political Review." Harvard Political Review JLos I Luh Ya Papi A Feminist Parody Comments. Harvard Political Review, 22 Mar. 2014. Web. 15 Oct. 2015. Johanna Lee talks about her opinions on Jennifer Lopez’s new music video “I Luh Ya Papi.” She affirms that Jennifer Lopez expresses feminism in her newly released music video by acting as a strong woman who controls the man and enjoys her life. However, Lee also points out that while Lopez is expressing her feminist ideas, she also objectifies and dehumanizes men. I will take this point into my research paper because feminist movements should not go along at the expense of dehumanize the other gender. Her point matches with the scenes in both Britney Spears’s “Toxic” and in Katy Perry’s “Dark

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