Comment on the Terms and Conditions Placed by the Corporation

1571 Words Oct 18th, 2011 7 Pages
What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen?

Opportunities
1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection
2) New store (looks/styles - McCafe coffee shop, and "forever young" redesign Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48 countries.
3) McDonald's has f maintained an extensive advertising campaign for decades. For popularity they use media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting
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They have already gotten rid of super sizing and I think they have made their fries healthier currently. There is another personify isThe Golden Arches are now more widely recognized than the Christian cross. McDonald's operates more playgrounds - designed to attract children (and their parents) to its restaurants - than any other private entity in Many competitors for same costumer - Subway - Burger(the US. Threats Criticism - contribute to obesity, and other(King - KFC - Taco Bell health problems
Leaflet 'A Threat' to McDonalds MCDONALD'S, the biggest fast-food chain in the world, yesterday asked the High Court to stop two London environmentalists from distributing a leaflet which links the company's meals to heart disease and cancer and accuses it of despoiling the environment and exploiting the Third World. Bird flu no threat to McDonald's chicken: Advertisement strategy In a bid to save its plummeting sales of chicken products in mcdonalds, they have planned an exclusive advertisement campaign. //The campaign would ensure that the customers get the message that chicken here is safe.
This has been planned by McDonald's Corp., of Oakbrook, Ill.
This strategy is a risk and pressure tactic which would ensure that is a epidemic and bird flu scare spread they can influence the

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