This ad talks about childhood asthma. Seven million children in the united stated have asthma and nearly two-thirds of them will experience an asthma attack this year. The ad council’s goal is let parents and other people pay more attention to this situation and learn how to take care their child who has asthma, and people need to prevent asthma.
Aristotle think to be able to persuade people of good article should have three elements: ethos, pathos and logos. Credit demands are based on reputation and credibility. Emotional appeal based on emotion. Appeal based on logic and logic causality. Advertising English as a special language need from the prestige, emotion, logic beam of these three aspects using rhetoric to complete the most important function of persuasion. This ad used ethos as narrator to talk about the childhood asthma, and this ad still used much pathos to attract people’s emotions. They used rock band catchy tune to make the ad which let people easy to remember. They used cartoon animation to make the video, it so lovely. Not only easy for people to remember, but also can attract more people to pay attention on this.
I believe that the Yale Five Stage Model best represents what this ad campaign is trying to do. They identified the