Essay on Comm314
This Ad Council uses two different partners. One is U.S. Environmental Protection Agency as Sponsors; another is The Barbarian Group as Volunteer Agencies. This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish. This activity provides a simple technique for parents and caregivers to eliminate certain incentives to reduce asthma symptoms and prevention of asthma.
The U.S. Environmental Protection Agency mission statement is as follows, “all Americans are protected from significant risks to human health and the environment where they live, learn and work; national efforts to reduce environmental risk are based on the best available scientific information; federal laws …show more content…
Aristotle think to be able to persuade people of good article should have three elements: ethos, pathos and logos. Credit demands are based on reputation and credibility. Emotional appeal based on emotion. Appeal based on logic and logic causality. Advertising English as a special language need from the prestige, emotion, logic beam of these three aspects using rhetoric to complete the most important function of persuasion. This ad used ethos as narrator to talk about the childhood asthma, and this ad still used much pathos to attract people’s emotions. They used rock band catchy tune to make the ad which let people easy to remember. They used cartoon animation to make the video, it so lovely. Not only easy for people to remember, but also can attract more people to pay attention on this.
I believe that the Yale Five Stage Model best represents what this ad campaign is trying to do. They identified the