Com3706 Portfolio Assignment Task 5.10 Essay

4746 Words Feb 20th, 2014 19 Pages
Communication Research
Com3706
Portfolio Assignment
Task 5.10

Semester two 2013

Table of contents
TABLE OF CONTENTS
INTRODUCTION 1
1MAIN ISSUE 1
2RESEARCH CRITERIA 1
3EXTENT OF THE RESEARCH ISSUE 2
4 POPULATION 2
5 ASSUMPTIONS AND SUB-PROBLEMS 3
6 GOAL AND OBJECTIVES 3
7 RESEARCH QUESTIONS 4
8 THEORETICAL APPROACH 4
9 RESEARCH DESIGN 7 CONCLUSION 8
SOURCES CONSULTED 8
ADDENDUM A: SELF-REFLECTION9

INTRODUCTION
In this assignment the nine creative characteristics in eight different advertisements, will be explored and describe by means of content analysis.

1MAIN ISSUE
Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of nine creative concepts and their
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This cross sectional study was conducted on July 10th 2013, well in time for the assignment due date.

4POPULATION
There are two types of populations, the target population and the accessible population. The target population includes all possible publications and advertisements. The accessible population includes all the advertisements of the selected two publications, namely YOU magazine and Destiny magazine, January 3rd 2013 edition,

The different characteristics of the accessible population include different creative concepts; language used/not used ; text and colour; and use of pictures.
The units of analysis include the nine different creative concepts within each advertisement.

These characteristics and units of analysis are appropriate for this research issue because it will aid me in describing the characteristics of the nine creative concepts and their creative application in eight different adverts.
5ASSUMPTIONS AND SUB-ISSUES
Assumptions:
Different creative concepts are used in different advertisements selected from the two publications. Car advertisements use more than three creative concept per advertisement. The creative concept, branding, is found in all

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