Analysis Of Hotel. Com

Improved Essays
Show More
Company: Hotels.com Hotels.com, is an outstanding online accommodation booking website providing several all-round fast booking services. It uses an interesting character called Captain Obvious as company spokesman since 2014. It also comes up with a simple but powerful slogan ”The obvious Choice”, which matches series of advertising campaigns. Through my research, I found out these four brand marketing examples to show its brand vision and values of Hotels.com.
1) TV commercial ' Obvious Eye Contact '
The most important thing in every TV commercial is that showing the main function of the products as well as attracting the audients’ eyes. This TV commercial did really good job! …show more content…
Every short video reveals one of function and feature of Hotels.com to emphasis the concept of Obvious Choice. These videos are always set in a vocation scene, which means the customers who use Hotel.com can also enjoy their trip liking Captain Obvious. What’s more, The Captain Obvious says some straightforward and funny monologue to keep viewers’ attention and illustrate the benefits of Hotel.com. People will expect what is the next story happened to Captain Obvious that they could keep tracking the Hotels.com or click the video playlist from YouTube. These efforts can increase brand visibility and …show more content…
The short paragraph in white words shows some famous word said by Captain Obvious from the TV commercials. That brand marketing not only reflects the TV commercials, but also makes the vivid brand image into people’s heart.
3) Social media
In this big data age, almost everyone has own social network, such as Facebook, twitter and Wechat. The Hotels.com also seize these business opportunity that they makes great efforts on promoting through this websites. For example, they launched a default silence Facebook news feed videos in June 2015, using the novelty way to increase the impact among the people. What’s more, on Twitter, there are two contests were hold to win the Captain Obvious costume with fans of Hotels.com. Hotels.com knows exactly how to generate enough hype to increase public attention.
4) Search engine
When you type the key word ”hotel” in the Google, you will find out the first result is Hotels.com. It also works on Baidu (the most popular Chinese searching engine). From this marketing effort, Hotels.com can win the competitive power by more clicking. It’s directly ways for company to win more customers, set up brands and improve chance for success.

Related Documents

  • Improved Essays

    Wells Fargo Learning Sign Language Analysis
    • 821 Words
    • 4 Pages

    Wells Fargo Learning Sign Language Analysis

    In the t.v. genre, commercials are created with the intended purpose of grabbing the audience’s attention and drawing focus to the product being advertised. Commercials can attract a person’s attention with a plethora of devices such as a catchy jingle, flashy pictures, and an upbeat intro with a memorable slogan ( i.e. “Shamwow!”). In Wells Fargo’s “Learning Sign Language” a lesbian couple is seen practicing sign-language, incorporating into their daily routines. The commercial wraps up with the couple being introduced to a young girl for the first time, and it turns out the young girl is being adopted by the women and she is deaf, validating why the moms-to-be were shown learning ASL.…

    • 821 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Whitening-Pro Rhetoric
    • 1131 Words
    • 5 Pages

    Whitening-Pro Rhetoric

    How long does your everyday whitening toothpaste take to make your teeth white? Does it take 2 weeks a month maybe even longer? Why suffer from this sort of wait time when you could get Whitening-Pro. What makes Whitening-Pro different from other whitening kinds of toothpaste is that our toothpaste whitens your two to three days of use. Our advertising campaign tries to effectively sell Whitening-Pro as the fastest whitening and strengthening toothpaste by designing a magazine ad, an online ad, and a billboard.…

    • 1131 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Consumer Psychology In Charles O Neill's The Language Of Advertising
    • 1238 Words
    • 5 Pages

    Consumer Psychology In Charles O Neill's The Language Of Advertising

    I come in contact with advertising everyday. The advertising I discern varies from graffiti on buildings to billboards along the highway to pictures in a magazine. Advertisements, along with the advertisers, have one sole purpose; to attract the consumer’s eye. Although there are various forms of advertising, all advertisements speak the same seducing language. In, The Language of Advertising by Charles A. O’Neill, he discusses the many language techniques advertisers use.…

    • 1238 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Essay On Jib Fowles Advertising's Fifteen Basic Appeals
    • 1014 Words
    • 5 Pages

    Essay On Jib Fowles Advertising's Fifteen Basic Appeals

    Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas.…

    • 1014 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Rhetorical Analysis Of Alexa Commercial Analysis: Alexa Commercial
    • 1213 Words
    • 5 Pages

    Rhetorical Analysis Of Alexa Commercial Analysis: Alexa Commercial

    The Alexa advertisement that aired during the super bowl used rhetorical appeals and celebrity cameos as well as other rhetorical strategies to seem professional and relatable to the audience in order to effectively sell its product to the audience. The advertisement featured the voice of Alexa losing her voice while assisting the owner of an Alexa product. Then, the executives at Alexa corporation had various celebrities take over as the voice of Alexa. This went disastrously, and the commercial ended with Alexa getting her voice back, in order to help the users. The marketing team targeted a specific audience in a specific context to get their purpose across.…

    • 1213 Words
    • 5 Pages
    Superior Essays
    Read More
  • Decent Essays

    Old Navy's Advert
    • 224 Words
    • 1 Pages

    Old Navy's Advert

    The presenter claimed that Old Navy’s advert is aimed at young people, parents and back to school kids. At this point, I partially agree with what the presenter suggested. The commercial might be promoting the company’s back to school sale but I don't believe that back to school kids are one of the target audience. I reckon that the commercial was only intended to persuade parents and youngsters during the upcoming school year but the target group doesn't have to necessarily be back to school kids.…

    • 224 Words
    • 1 Pages
    Decent Essays
    Read More
  • Superior Essays

    Hilton Hotels Economic Factors
    • 1093 Words
    • 4 Pages

    Hilton Hotels Economic Factors

    Business organization, whether large or small, function within given settings such as, economic, legal, technological, as well as, competitive environments that generate both positive , as well as, negative influences. These factors are constantly evolving at different rates, thus, they produce fluctuating demands for the products or services offered by the organization. Therefore, according to Tischler, (n.d.), these generally, consists of a macro-environment comprised of elements such as the economic, the technological, the legal aspects, while, the micro-environment revolves around competitive forces. Hilton Hotels retain a position as one of the global leaders in the hospitality field as a part of the Hilton Worldwide web ten styles of…

    • 1093 Words
    • 4 Pages
    Superior Essays
    Read More
  • Improved Essays

    Extra Gum: The Story Of Sarah & Juan Commercial Analysis
    • 1067 Words
    • 5 Pages

    Extra Gum: The Story Of Sarah & Juan Commercial Analysis

    With the spreading and advancing of technology companies can easily reach millions of people when advertising. This also means there is more competition so commercials are getting more creative to catch people’s attention. The commercial by Extra Gum called “Extra Gum: The Story of Sarah & Juan” caught mine. It aired in 2015 and is one minute and 57 seconds long. This commercial tells a love story about a guy and girl, Sarah and Juan, who meet in school when she gives him a stick of gum for helping her pick up her books that she dropped.…

    • 1067 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    With These Words I Can Sell You Nothing, By William Lutz And The Language Of Advertising
    • 1536 Words
    • 7 Pages

    With These Words I Can Sell You Nothing, By William Lutz And The Language Of Advertising

    Advertising is what society is made up of in today’s world. If one would look to their left and look to their right there is a very high chance they will see an advertisement of some sort. Whether the advertisement is a poster on the wall or a logo on someone’s clothing. It is everywhere. The viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item.…

    • 1536 Words
    • 7 Pages
    Improved Essays
    Read More
  • Great Essays

    Porter's Five Forces Model Of Hotel Industry
    • 1394 Words
    • 6 Pages

    Porter's Five Forces Model Of Hotel Industry

    New entrants can have impact on prices, costs, and the investment rates which are necessary to compete. Due to rapid globalization and economic growth of Indian market International hotel chains have recognized the opportunity and had expansion plans. Hotel chains like Marriott , Hilton, Starwood Hotels and Accor Hotels were already operating in India and had great expansion plans. New International hotels chains were also eying the market for their entry and expansion. There are possibilities of entry of non-hospitality background companies into hotel sector which can also be a threat.…

    • 1394 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Naomi Klein No Space Analysis
    • 663 Words
    • 3 Pages

    Naomi Klein No Space Analysis

    In her book, No Logo (2000), Naomi Klein sheds light on the opposing forces of corporate rule, and seeks to understand the conditions, whether cultural or economic, that mark the emergence of an inevitable political movement still in its early stages. She wants her audience to walk away at the end of the book, aware of the “cracks and fissures beneath [the brands’] high-gloss facade (Klein 18).” The opening chapter, “No Space,” educates the reader on how corporate brands came into existence, when they dominated the market and landscapes, and why they are ubiquitous. Klein also describes brands and logos as more than just images companies utilize to identify themselves with; they possess souls, manipulating consumers.…

    • 663 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Colgate Brand Analysis
    • 1427 Words
    • 6 Pages

    Colgate Brand Analysis

    Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans.…

    • 1427 Words
    • 6 Pages
    Great Essays
    Read More
  • Great Essays

    Swot Analysis Of W Hotel
    • 1532 Words
    • 7 Pages

    Swot Analysis Of W Hotel

    A strong brand image helps to attract first-time customers as well as repeat business, as switching costs are negligible in this industry. W Hotels compete with rivals that include Wyndham Worldwide, Marriott international and Inter-Continental Hotels. Unstable Global Environment: The hospitality industry is particularly sensitive to macroeconomic factors, as well as geopolitical instability and terrorism, which negatively affect people’s tendency to travel. For example, there are many sexual crime happen in Indian, it is unquestionable that affect the travel determine whether choose it as a destination.…

    • 1532 Words
    • 7 Pages
    Great Essays
    Read More
  • Great Essays

    Hilton Competitive Advantage
    • 1959 Words
    • 8 Pages

    Hilton Competitive Advantage

    Marriott’s obvious overarching strategy is a general differentiation strategy. Over the years, the addition of new hotel chains and services to Hilton’s portfolio has diversified its brand. This competitive strategy is the primary tactic Hilton uses to satisfy its diverse group of customers and target markets. From budget level travelers seeking the Fairfield Inn, to business travelers who stay at Courtyard by Marriott, and Ritz Carlton as the high-class traveler’s pick, Hilton looks to satisfy a variety of niches. The ability to appeal to a wide range of customers and deliver exceptional guest service is what creates positive word of mouth, positive brand image, more business, and a larger group of loyal…

    • 1959 Words
    • 8 Pages
    Great Essays
    Read More
  • Great Essays

    Grand Hyatt Hotel Case Study
    • 1197 Words
    • 5 Pages

    Grand Hyatt Hotel Case Study

    Introduction Grand Hyatt Macau is convention hotel and Butterfly on Prat Boutique Hotel is boutique hotel. Both they are famous in the world. Their type is different, so their facilities are different to suitable for their target market. In this project, will comparison this two hotel from facilities and services. Also, will introduce the hotel and their hotel group background.…

    • 1197 Words
    • 5 Pages
    Great Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings