Colorful Corporation Assessment of Future Vision and Strategy for Prosperity Without Growth

3080 Words May 12th, 2012 13 Pages
MAster of business Administration (MC088) | Colourful Corporation Assessment of future vision and strategy for prosperity without growth | | | Authors:Yu REN 3341814 | |

Date: 25 March 2012 |
Word Count: 3006

Contents Executive Summary 4 1. Introduction/Aim 5 2. Causes of environmental sustainable growth and its future trend 6 2.1. The earth unable to keep up 6 2.2. Traditional growth model reach its edge 6 2.3. Intensive growth is the future 7 2.4. Rules of environmental sustainable growth 7 2.5. Influences of environmental sustainable growth 7 3. Vision on sustainable Colourful Corporation 8 4. The barriers/limits to shift to sustainable grow model 9 4.1. Gap between awareness and
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2. Colourful Corporation is unable to influence the economy or lead the market in a major way like Goldman Sachs or Microsoft Inc., it only plays a mirror role in the global market as most companies. 3. Colourful Corporation is a multi-cultural company.
Taking into account the assumptions mentioned above, the scope of this report will address the following key factors: 1. Analysis causes of environmental sustainable growth and its future trend 2. Vision on sustainable Colourful Corporation.
3. The barriers/limits to shift to sustainable grow model.
4. Strategy for sustainable Colourful Corporation
Even with seven days to prepare, as a guide for a company’s future direction and strategy, this report is under tight time constraint, hence, it is advised that it should not be used for any other purpose than the above stated. Taking this limitation into account, the author of the report would not be liable for any financial losses that resulted with or against the recommendations given. 2. Causes of environmental sustainable growth and its future trend

3.1. The earth unable to keep up
There are 6.5 billion people lives at the earth and every one of them needs to use the earth’s resources to survive. With the developing of social and economy, the way of people’s life has undergone a tremendous change that is more than the earth could carry. The speed that human consumes resources is 30% faster than the earth could take (Lierre

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