Color Five Guys’ color theme is red and white This red color is appropriate for this fast casual restaurant. Red color boosts heart rate, thus people get excited physically and emotionally, and it stimulates impulse eating. This color along with the fast food restaurants’ goal, which is ‘volume’. The faster people finish eating, the quicker they will get new diners
Lighting
Moderate lighting Help create faster turnover rates of customers The brightness is also fit for its open kitchen
Sounds/ Music Rock music from 70s, 80s This type of music is appropriate for this fast casual restaurant The music is too loud Voice from pick up order counter is hard to hear
Smell
The best food smell is coming from an open kitchen will more arise
Lighting
Moderate lighting Help create faster turnover rates of customers The brightness is also fit for its open kitchen
Sounds/ Music Rock music from 70s, 80s This type of music is appropriate for this fast casual restaurant The music is too loud Voice from pick up order counter is hard to hear
Smell
The best food smell is coming from an open kitchen will more arise