Color-Blind Racism Analysis

726 Words 3 Pages
Bonilla-Silva describes color-blind racism, or new racism as “the language used by whites to defend the racial status quo,” (Bonilla-Silva, 2001, p. 114). He explains that color-blind racism serves to maintain the privileges afforded whites, and outlines four central pillars of color-blind racism, including 1) minimization of racism, 2) naturalization, 3) abstract liberalism, and 4) the biologization of culture. Bonilla-Silva contends that in contrast with the blatant racism seen in laws and policies such as Jim Crow, color-blind racism “tend[s] to be slippery, institutional, and apparently nonracial,” (Bonilla-Silva, 2001, p. 114). It involves far more subtle and insidious tactics, such as directing black tenets to predominantly black neighborhoods …show more content…
It likewise provides rationalizations for success or failure, such as citing education, experience, and qualifications as the sole determinants of an individual’s success. Racism is minimized in the adoption of sweeping ideologies that attribute lack of success to laziness or indifference. It is likewise minimized in an overemphasis on an individual’s personal decisions in life, with little regard for preclusions that may exist which prohibit blacks from receiving the same opportunities white people do. Color-blind racism is present in the notion that “cream rises to the top,” (Bonilla-Silva, 2001, p. 115), and obfuscates the fact that “the color of the ‘cream’ is usually white,” (Bonilla-Silva, 2001, p. …show more content…
He who owns several companies which specialize in major remodeling projects for clients in Malibu, Newport Beach, and other affluent cities of Southern California. He was discussing the keys to his success and mentioned that he has gotten where he is today by working hard, producing top quality work, being honest in not overcharging his clients, and by (above all) proving himself trustworthy to his clientele. He stated that his clients trust him so completely that they will leave him their house keys, business building keys, etc., indefinitely. He stated that while other contractors, such as Mexicans, may come in with lower bids than he, ultimately, his clients only want to work with him and will place themselves on his one-year waiting list because they refuse to work with anyone

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