Studies have shown that color can affect memory retention. Memory is the process in which imformation is encoded, retained and retrieved. Color is believed to be the most important visual experience to human beings (Dzulkifli 3). Color increases arousal and arousal increases memory so therefore color can increase memory. The rapid rise in technology utilizing full color spectrums such as televisions, the internet, and cell phones, has intensified research on the impact of color on psychological processes such as arousal (Huchendorf 1). People, especially students are always looking for a better way to remember important information.Color can be very effective in learning and educational setting, marketing, communication,
