Color And Memory Retention Paper

Color is present everywhere, and is an essential part of human perception and human’s everyday lives. Color has been used as a catalyst for affecting human mood and behavior in marketing for centuries (Shabbir, Reast, & Palihawadana, 2009), been shown to affect communication and sway thinking (Gerend & Sias, 2009), affect human behavior, actions and reactions (Keskar, 2010), and even affect one’s physiological state through suppressing appetite (Ittersum, Koert, & Wansink, 2012). Needless to say, color psychology has been a growing field. While color has always been seen as a powerful form of communication, previous research has also made connections between color and cognitive ability, specifically showing that color can increase memory retention (Dzulkifli & Mustafar, 2013). …show more content…
The proposed study explored the relationship between color and memory, hoping to add potential research to this area. The justification for this research comes from the logic that, since color has been found to increase a person’s arousal (Greene, Bell, & Boyer, 1983) and attentiveness (MacKay & Ahmetzanov, 2005), and increased arousal (Roozendaal, 2002; Wolters & Goudsmit, 2005) and attentiveness (MacKay & Ahmetzanov, 2005) have both been shown to affect shown to improve memory, then color should positively affect memory. While there has been direct previous research in this area examining the effect of color on memory, the results still remain to be