College Students’ Attitude Towards Online Shopping for Electronic Products

728 Words Feb 21st, 2013 3 Pages
Literature review “The Internet has changed how information is communicated and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in …show more content…
retail e-commerce sales for the third quarter of 2012 was $57.0 billion, an increase of 3.7 percent from the second quarter of 2012. Total retail sales for the third quarter of 2012 were estimated at $1,092.2 billion, an increase of 1.4 percent from the second quarter of 2012. The third quarter 2012 e-commerce estimate increased 17.3 percent from the third quarter of 2011 while total retail sales increased 4.6 percent in the same period. E-commerce sales in the third quarter of 2012 accounted for 5.2 percent of total sales.” ( U.S. Census Bureau, 2012) According to the research by Yulihasri et al (2011), “Among all the proposed students differences factors, compatibility and usefulness have been found as the most significant to influence students' attitude for shopping on Internet and attitude, normative-beliefs have been found as the most significant to influence students' intention for shopping on Internet. The idea of salient beliefs including compatibility, ease of use, usefulness and security are highly relevant that influence students' attitude towards on-line shopping, except privacy. However, attitude strongly associated to intention.” The purpose of this study is to investigate college students' attitudes toward online shopping for electronic products by using Fishbein And Ajzen’s theory of reasoned action (Ajzen and Fishbein, 1980). As well as what factors influence people

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