1. The purpose of this essay was to inform readers about this huge business. The article focused on the advertising on campus and how it is effective for these brands. She writes about this and is very successful in the way that she covers the topic in an interesting look into it.
2. One example of this being a firsthand account is on page 841. She says, "... hundreds of U.N.C. freshmen line up outside..." Another example of this is, "A D.J. spins tunes between clothing racks." This makes readers feel like they were there. A final example of this being a firsthand account is, "... on a plaza somewhere between the free Pepsi truck and the free Ben & Jerry's ice cream wagon..." This could not have been made up. She put in these details to make it a better profile. …show more content…
She opened the article by "setting the stage." She put the reader into the mind of a freshmen getting help from these walking commercials. She could have started it with a description of the company rather than the move- in day.
4. I have not had any experiences with on-campus marketing. However, I think that it should be banned. This stems from my resentment to the NCAA for not letting the players be payed for their work. If NCAA athletes cannot get paid for playing, why should college students get paid for advertising? Also, this would not be a fair chance for every student to advertise. They would be selective in their advertisers. It could also get out of
2. One example of this being a firsthand account is on page 841. She says, "... hundreds of U.N.C. freshmen line up outside..." Another example of this is, "A D.J. spins tunes between clothing racks." This makes readers feel like they were there. A final example of this being a firsthand account is, "... on a plaza somewhere between the free Pepsi truck and the free Ben & Jerry's ice cream wagon..." This could not have been made up. She put in these details to make it a better profile. …show more content…
She opened the article by "setting the stage." She put the reader into the mind of a freshmen getting help from these walking commercials. She could have started it with a description of the company rather than the move- in day.
4. I have not had any experiences with on-campus marketing. However, I think that it should be banned. This stems from my resentment to the NCAA for not letting the players be payed for their work. If NCAA athletes cannot get paid for playing, why should college students get paid for advertising? Also, this would not be a fair chance for every student to advertise. They would be selective in their advertisers. It could also get out of