Universities cannot afford to pay a salary to an athlete. Athletic programs receive donations from past alumni and / or corporations, part of these donations help with the astronomically high costs of buying or maintenance of all athletic equipment, new renovations of existing buildings, or improving their stadium, such as what Auburn University did in 2015. They installed close to an 11,000-square foot, high definition screen …show more content…
There isn’t just one extraordinary athlete that brings revenue to these programs. To put this in perspective, such as an entrepreneur or a CEO that has built a corporation from the ground up. Corporations are built, on clientele with long standing relationships. While, the gross mentality of advocates, for compensation feed the egos of these athletes. Case and point, Johnny Manziel featured on the cover of Time Magazine, cover story stating: It’s Time to Pay College Athletes: College sports are mass entertainment, it’s time to fully reward players for their work.” (Time Magazine, 05 Sept. 2013) As John Rocker, posted a comment on this issue regarding Johnny Manziel (Johnny Football) when attending Texas, A & M “He has had no hand in the creation of fan base, alumni, individual donors to the school and infrastructure (Rocker, John. “Why college athletes should not be paid”, WND.com 2013). Those tangible and intangible assets were put in place over many decades in the form of tiny building blocks by many past scholarship athletes not dissimilar from Manziel.”. Players are oblivious, to all the hard work behind the scenes, all Universities operate their organizations’ as a corporation. So, while the athletes are basking in the sun of victory or the shade of defeat, university organizations are still hard at work running in business mode behind the