INTRODUCTION
• Colgate – Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, healthcare and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
• Under its “Hills” brand, it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in New York City, across from the Waldrof Astoria.
• In India, it operates under the name as Colgate-Palmolive (India) limited and its head office is at Mumbai.
• Colgate Palmolive is a $10.6 billion global company serving people in more …show more content…
• The strategy is to differentiate the product’s design and packaging, which in return will cause the toothbrush to stand out.
VARIOUS TYPES OF COLGATE
2. Price:- • The price of a product says something about the quality.
• Even though the quality of the Precision toothbrush will be significantly higher than other leading toothbrushes, the price of the toothbrush will be determined by the prices of the other toothbrushes already in the market.
• This pricing strategy is a result of positioning the toothbrush as a mainstream product rather than a niche product.
COLGATE 20gms 40gms 50gms 75gms 80gms 100gms 150gms 200gms 300g ms Dental cream 5rs ---- 14rs ---- ---- 30rs 45rs 56rs 86rs
Max fresh --- --- 15rs --- 32rs 35rs 55rs ---- ---
Total ---- ---- --- 35rs --- --- 65rs --- ---
Sensitive --- --- 35rs --- --- 60rs --- --- ---
Kids --- 26rs --- --- --- --- --- --- ---
Advance whitening --- --- --- 27rs --- --- 53rs --- ---
Active salt ---- --- 14rs ---- ---- 30rs ---- 54rs ----
Cibaca --- --- --- --- --- 18rs --- 28rs ---
Herbal --- --- 14rs --- --- 30rs --- 55rs …show more content…
We also suggested that Colgate offer special coupons and rebates through their other products, and also food products.
• Also, Colgate could benefit from the usage of in-store displays.
• Most of the promotional activities would be T.V. media.
• T.V., FM radio for urban population.
• Promotion towards rural population also.
BCG MATRIX
• The BCG matrix or also called BCG model relates to marketing. The BCG model is a well- known portfolio management tool used in product life cycle theory.
• BCG matrix is often used to prioritize which products within company product mix get more funding and attention.
• The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the BOSTON CONSULTING GROUP in the early 1970’s.
• The BCG model is based on classification of products (and implicitly also company business units) into four categories based on combination of market growth and market share relative to the largest competitor.
SWOT
• Colgate – Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, healthcare and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
• Under its “Hills” brand, it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in New York City, across from the Waldrof Astoria.
• In India, it operates under the name as Colgate-Palmolive (India) limited and its head office is at Mumbai.
• Colgate Palmolive is a $10.6 billion global company serving people in more …show more content…
• The strategy is to differentiate the product’s design and packaging, which in return will cause the toothbrush to stand out.
VARIOUS TYPES OF COLGATE
2. Price:- • The price of a product says something about the quality.
• Even though the quality of the Precision toothbrush will be significantly higher than other leading toothbrushes, the price of the toothbrush will be determined by the prices of the other toothbrushes already in the market.
• This pricing strategy is a result of positioning the toothbrush as a mainstream product rather than a niche product.
COLGATE 20gms 40gms 50gms 75gms 80gms 100gms 150gms 200gms 300g ms Dental cream 5rs ---- 14rs ---- ---- 30rs 45rs 56rs 86rs
Max fresh --- --- 15rs --- 32rs 35rs 55rs ---- ---
Total ---- ---- --- 35rs --- --- 65rs --- ---
Sensitive --- --- 35rs --- --- 60rs --- --- ---
Kids --- 26rs --- --- --- --- --- --- ---
Advance whitening --- --- --- 27rs --- --- 53rs --- ---
Active salt ---- --- 14rs ---- ---- 30rs ---- 54rs ----
Cibaca --- --- --- --- --- 18rs --- 28rs ---
Herbal --- --- 14rs --- --- 30rs --- 55rs …show more content…
We also suggested that Colgate offer special coupons and rebates through their other products, and also food products.
• Also, Colgate could benefit from the usage of in-store displays.
• Most of the promotional activities would be T.V. media.
• T.V., FM radio for urban population.
• Promotion towards rural population also.
BCG MATRIX
• The BCG matrix or also called BCG model relates to marketing. The BCG model is a well- known portfolio management tool used in product life cycle theory.
• BCG matrix is often used to prioritize which products within company product mix get more funding and attention.
• The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the BOSTON CONSULTING GROUP in the early 1970’s.
• The BCG model is based on classification of products (and implicitly also company business units) into four categories based on combination of market growth and market share relative to the largest competitor.
SWOT