In Year 2015 Colgate Had a healthy Market share of 56.5 %. With …show more content…
In recent circumstances, technology plays an important role in decision making; especially in advertising the technology plays a very high role. Television advertisements inducing the consumer’s mind for decision making, especially kid’s advertisement for toothpaste making the kids to influence their parents to buy a particular brand. Other kind of advertisements in magazines, newspapers also influence the people. Advertising is a strong medium for consumer to select toothpastes. Celebrity endorsements also influence consumers in their decision making process; attractive banners on the road sides attracts consumers to select a particular …show more content…
In the 1840s, the firm began selling individual cakes of soap. In 1857, William Colgate passed away and the company was restructured as "Colgate & Company" under the management of Samuel Colgate, his son.
Political Factors: Political factors play a vital role for the business prevailing in the country. If the government is inactive then the company advances at a standard rate but the other way round, a drastic fall can be seen.
Economical Factors: Another important external force that directly affects our decisions is the economic variation. If a country experiences inflation then it will have a negative impact on the businesses running in that country. So our product is directly influenced by this factor.
Example: when GDP increases aggregate demand increases people’s consumption power increases so products become