Colgate And Palmolive Brand Essay

852 Words Sep 8th, 2016 4 Pages
Consider the following questions as your research the organization 's identity communication:

1.) What is your perception of the organization 's identity and does it seem directly and clearly tied to its mission and values?

For this week’s discussion topic, I have chosen to discuss the Colgate and Palmolive brand. The Colgate-Palmolive brand has been around for numerous years. Recently, in the last year or so, Colgate toothpaste has stepped up their game to compete with other toothpaste brands such as Crest. As for myself, I choose the Colgate-Palmolive brand. Colgate has come out with a new line of toothpaste and mouthwashes to help with your teeth’s whitening and enamel health. In fact, Colgate, now, has a toothpaste that will whiten your teeth four shades lighter in just a few days. I believe Colgate done this because Crest always wants to sell their Crest Whitestrips. With that being said, Colgate still offers whitening strips and even a toothbrush with a whitening pen located inside. This is for when you are on the run and don 't have time to whiten your teeth for 30 minutes to an hour at a time.

The Colgate-Palmolive company’s perception and identity does seem to directly and clearly tie to their mission and values. According to the
Colgate-Palmolive website, “Our three fundamental values — Caring, Global Teamwork and Continuous Improvement — are part of everything we do. They are the foundation for our business strategy and are…

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