Conner Nelson
10/30/17
Mini Research Assignment 2
Cold Stone Creamery
Target Market
• Families/children: Children ages 6-12, are the number 1 target market because what kid doesn’t love ice cream. Kids are most likely to want ice cream then adults and teens. 34 percent of households with children eat 4 or more quarts of this frozen dessert monthly.
• Teenagers: Teenagers still love ice cream, but as they get older, girls will tend to go towards low fat and go healthier than teenage boys.
Marketing Mix
• Product: Industry experts have referred to Cold Stone ice cream as “super premium” because it is made fresh every day in each store. Any ice cream order is referred to as “creations,” because the ice cream makers use a frozen granite stone
10/30/17
Mini Research Assignment 2
Cold Stone Creamery
Target Market
• Families/children: Children ages 6-12, are the number 1 target market because what kid doesn’t love ice cream. Kids are most likely to want ice cream then adults and teens. 34 percent of households with children eat 4 or more quarts of this frozen dessert monthly.
• Teenagers: Teenagers still love ice cream, but as they get older, girls will tend to go towards low fat and go healthier than teenage boys.
Marketing Mix
• Product: Industry experts have referred to Cold Stone ice cream as “super premium” because it is made fresh every day in each store. Any ice cream order is referred to as “creations,” because the ice cream makers use a frozen granite stone