Last but not least, adults, especially parents would feel comfortable letting their children drink the product because of their trust in Coke brand.
Coke 's Cons. First of all, 20- ounce bottle of Classic Coke contains 39 grams of sugars and consumers are totally unaware of its danger. …show more content…
In a competitive market, brand recognition and reputation can help to influence a decision of customers. Mostly, consumers tend to purchase products from a company that they are familiar with instead of compare to other alternatives. A strong brand could help to increase the value of the product and company in a market, according to Lauren and Media ( Lauren & Media). Moreover, Coca- Cola has gain a large customer base from the beginning it was first