Coke Zero Commercial Analysis

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Who doesn’t love free things? The product being advertised in the commercial I chose is Coca-Cola Zero. The Coca-Cola Company is the company that produces the Coke Zero product. Coca-Cola was first created in 1886 by Dr. John S. Pemberton, a pharmacist in Atlanta (World). Coca-Cola. Coke Zero was presented to the public in 2005 and soon became a top seller (World). This ad focuses towards people who have a smartphone, have the Shazam app on their phone, and would like to be healthier. I chose this ad because I love free things and I want to share my knowledge to everyone on how to get a free Coke Zero. The main purpose of this advertisement is to persuade the audience to buy the Coke Zero product through the use of the persuasive appeals logos, …show more content…
There is a brief segment in which the commercial states that if viewers follow the steps shown then they will be able to receive one free Coke Zero. The commercial says in text at the top of the screen, “Get a free coke zero” as Herbstreit goes through the process needed in order to get the free drink (Coca-Cola). This is a use of logos because it uses the simple reasoning that if a person can follow the simple steps given that they can receive one free Coca-Cola Zero. The Coca-Cola Company believes that allowing viewers to try their product for free that in return they will go out and purchase the Coke Zero …show more content…
Using the College GameDay crew and allowing Kirk Herbstreit to be the main voice of the commercial is an example of ethos in the commercial. This is an example of ethos because everyone can trust Kirk Herbstreit and the rest of the crew to be honest because they are all famous athletes and coaches. Another example of ethos in this commercial is the fact that the ESPN logo is on the screen. This is an example of ethos because ESPN is a worldwide television show and a highly irrefutable source. Millions upon millions of people watch ESPN every year and spend hours in front of their T.V. just to see new things going on around the sports universe and hear the truth behind every sports story. Therefore, the use of ethos in this commercial is used to help consumers think that if famous people like Kirk Herbstreit drink Coke Zero then I should go buy it

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