Coke Company Case Study

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Register to read the introduction… This increase shows that Coke has been successful with their growth over this time period. Coke’s sales have grown considerably over the five years due to product innovation and growth in emerging markets. Investopedia defines earnings per share as the portion of a company's profit allocated to each outstanding share of common stock. EPS serves as an indicator of a company's profitability, and as shown above, EPS has grown considerably. As shown in Coke’s stock price growth over the time period, it has become more valued by investors as its revenues and profits increase.

4. Some assessment (qualitative and quantitative) of the risk associated with the common stock of the company including an estimate of a fair required rate of return for the stock should be included if possible. Risk measures provided by other sources such as Value Line can be used here if you
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An application of either a dividend valuation model or earnings multiplier model should be included for the stock if possible.

The Use of the Constant Dividend Valuation Model:

The Constant Dividend Valuation Model will be used to value the common stock of Coca-Cola. For this determination, it is assumed that the dividends paid out will grow at a constant rate. We will assume this because Coke is in the beverage industry, which is a mature and stable industry known also as a defensive industry. Coke’s returns are insensitive to the state of the economy.

Calculating the constant growth rate:

The dividends reported by the Value Line Investment Survey will be used to determine Coke’s constant growth. This determination is calculated by using the dividends paid out during the last five years. It is computed as [$1.24 2006 dividend / $0.80 2002 dividend] ^1/5 – 1 = 9.16%. Based on this calculation, it is expected that the dividends will continue to grow at 9.16% forever. This growth rate will be used with the required rate of return to determine the value of Coke’s common

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