“Competition is the driving force for evolution” – Charles Darwin Fascinating are the laws of nature. Their applicability is everywhere from the evolution of the species to the evolution of the industry. There is a strong resemblance in the behavior of the species and companies in the struggle for the dominance. As per the former CEO of Pepsi, Roger Enrico “Without Coke, Pepsi would have a tough time being an original and lively competitor”. He adds “I’m sure that the folks at Coke would say that nothing contributes as much to present- day success of the Coca-Cola company than Pepsi”. This shows that the rivalry among the companies was a strong factor to bring out the best in them, at the same time it changed how the industry worked and set
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It has emphasized on the role of different market players concentrate producers, bottlers, retail channels, and suppliers in the growth of the company and to gain the competitive advantage. Each of these market players had different requirements and different parameters for the development of the right strategy. The management of the Coca-Cola and the Pepsi had to come up with different strategies adapting to the changing needs of time to align all the market players to streamline the process.
Let’s take a deeper dive in the history of the cola wars: The emergence of the two rivals: The history of the Cola wars is dominated by the two major players: The Cola-Cola and Pepsi-Cola. Coca-Cola has been the market leader since its inception in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia. It was commercialized in 1891 by Asa Candler who acquired the formula and started advertising it as Coca-Cola later it was sold to a group of investors and Robert Woodruff became the leader. …show more content…
Which was taken by the loyal customers with a pinch of salt as they did not welcome the idea of dropping the original formula and Coke’s market shares declined, which forced them to bring back the original formula under the name Coca-Cola Classic.
Pepsi-Cola: Unlike Coca-Cola, the Pepsi-Cola had a humble beginning it declared bankruptcy twice in the first few decades of its inception. But its business began to pick up during the great depression. As it adopted the strategy to improve the customer base by providing twice the quantity in the same price as Coca-Cola was offering.
Strengths:
Aggressive Campaigners: The Pepsi had to build its brand image from the scratch to compete with it rival which already had the support and loyalty of the masses. The Pepsi Started it aggressive campaigns against Coca-Cola such as “Pepsi Generation” to target the young and “young at heart.” And in 1974 Pepsi launched “Pepsi Challenge” in Dallas, Texas. Where the coke was dominant brand and demonstrated that the consumers preferred Pepsi to
It has emphasized on the role of different market players concentrate producers, bottlers, retail channels, and suppliers in the growth of the company and to gain the competitive advantage. Each of these market players had different requirements and different parameters for the development of the right strategy. The management of the Coca-Cola and the Pepsi had to come up with different strategies adapting to the changing needs of time to align all the market players to streamline the process.
Let’s take a deeper dive in the history of the cola wars: The emergence of the two rivals: The history of the Cola wars is dominated by the two major players: The Cola-Cola and Pepsi-Cola. Coca-Cola has been the market leader since its inception in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia. It was commercialized in 1891 by Asa Candler who acquired the formula and started advertising it as Coca-Cola later it was sold to a group of investors and Robert Woodruff became the leader. …show more content…
Which was taken by the loyal customers with a pinch of salt as they did not welcome the idea of dropping the original formula and Coke’s market shares declined, which forced them to bring back the original formula under the name Coca-Cola Classic.
Pepsi-Cola: Unlike Coca-Cola, the Pepsi-Cola had a humble beginning it declared bankruptcy twice in the first few decades of its inception. But its business began to pick up during the great depression. As it adopted the strategy to improve the customer base by providing twice the quantity in the same price as Coca-Cola was offering.
Strengths:
Aggressive Campaigners: The Pepsi had to build its brand image from the scratch to compete with it rival which already had the support and loyalty of the masses. The Pepsi Started it aggressive campaigns against Coca-Cola such as “Pepsi Generation” to target the young and “young at heart.” And in 1974 Pepsi launched “Pepsi Challenge” in Dallas, Texas. Where the coke was dominant brand and demonstrated that the consumers preferred Pepsi to