Coffee Shop Feasibility Essay

5131 Words Mar 31st, 2014 21 Pages
A Feasibility study on “Coffee Ko” Coffee Shop
In Partial Fulfillment of requirements for the subject Principles of Management
For the degree of
Bachelor of Science in Hotel and Restaurant Management
At
STI – College Quezon Avenue

By:
Eric B. Buquis
Jake Christian Z. Escobar
Carl Justin Oliquino
Michaela D. Santo

October 2013

TABLE OF CONTENTPROJECT BACKGROUND * Company Vision & Mission ……………………………………………………… * Name of the Business……………………………………………………………… * Logo/Rationale…………………………………………………………………….. * Type of business…………………………………………………………………… * Proposed Location ………………………………………………………………... * Project Description ……………………………………………………………….. * Project Proponents/Share of ownership………………………………………….CHAPTER I: Marketing
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It is widely held that some of the coffee plantations in India and Sri Lanka can trace their heritage back to Muslim pilgrimages or trading during the 15th and 16th centuries. * 16th century -- Coffee first entered Europe through Venice in the, imported from Turkey, where it had been taken as a drink spiced with clove, cinnamon, cardamom and anise. At this point, coffee's expansion throughout the world fell into jeopardy when many priests demanded for it to be banned as a heretical drink, because of its strong links with the Islamic World. However, upon tasting coffee, Pope Clement VIII proclaimed that God blessed and approved of coffee. * 1650 --Once coffee had been 'baptised', it was free to spread throughout Catholic Europe. From Italy, coffee went to France, where it as introduced to Parisien society. * 1652 -- the first coffee house was opened in London at the time of the Restoration, and soon became a focus for the cultural ferment in England. In fact, coffee houses become such a popular forum for the intelligensia that they were dubbed 'penny universities,' a penny being the price of a cup of coffee. * 1668 -- As a testament to the influence of these places, Edward Lloyd's coffee house which was opened and frequented by merchants and maritime insurance agents eventually became Lloyd's of London - the best known insurance company in the world.
A fateful decision made by the East India Company to import tea instead of coffee led to the

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