Code Of Gender Identity Essay

Gender codes in advertising have a real effect on how I understand gender identity and interact with others. Mass media influence me on the brain, which caused me have stereotypes about gender and shaped my culture. In advertisements, people always portray identifiable and public-accepted image, but it’s unnatural. First, when I see others at first time, I will observe their attributes quickly whether male and female show appropriate behavior and wear suitable apparel. Advertisements impact me more focus on person’s appearance. For example, I encounter two men at school. One is tall, strong and wear neatly and another one is tall, fat with sports outfit. I would like to make friends with the strong man because his appearance looks like man in advertisement. Second, male possess masculine demeanor and female shows feminine quality and appearance in mass media, so I think woman should be slim, fashion and pursue young, attractive looks, which have been protected by male. They almost show elegant, good mother and female sexuality image in mass media. Man is strong, gentle, confident and dominant, which through …show more content…
The man stands here in a dominant position and looks up that looks like lack of interest in the seductive woman. The woman hugs the man model from back and one hand touches his neck. The first code of gender is power relation. In the documentary, “The Codes of Gender”, according to Sut Jhally’s point out that man placed in dominant and woman in subdominant position. Second, the woman touches the man which is the feminine touch. According to Erving Goffman’s book-“Gender Advertisements”, it suggests that women more use their fingers or hands touch others or self. “This act can be read as convey a feeling of attractive, inviting. It materializing someone’s body.” (Goffman) Third point is that woman hugs the man which female is attachment of man. Goffman called this code is ritualization of