3.2: Marketing plan for Coconut Bliss
Marketing plan is the blueprint of the future marketing actions after analysing the factors affecting marketing directly or indirectly. Following is a marketing plan designed for Coconut Bliss:
Environmental analysis with the help of situational analysis tools:
Environmental analysis is meant for betterment of business by providing framework for the planning. It is helpful and easy to use for any type of business (Michael, 2013). Following are the situational tools used for environmental analysis. For analysing external factors Pestle analysis (Baines, et al., 2013) is conducted as below:
Political factors: Coconut bliss is in the business of providing frozen desserts. Therefore, political factors would …show more content…
Marketing mix in marketing plan consists of implementation of 7Ps as discussed below:
Product:
Product of coconut bliss is organic ice cream which is dairy free, gluten free and soy free. Unlike the products of competitors all natural ingredients used to manufacture this vegan ice cream. In addition to this at Coconut Bliss demand from the customers is of utmost importance so, it is taken in to account. It resulted in to the market growth of a company in such a short time period (case study). Coconut Bliss has a competitive advantage of various certificates of originality of the organic produce used to prepare organic ice cream
Price: Coconut bliss provides ace quality products. However, the price of the product is on little higher side. This may hinder the consumer interest in the product (Ochel, 2012). So, it is suggested that the price of the product can be tad more competitive with the …show more content…
A brief marketing plan is explained in this report along with the evaluation tools and techniques for the same in PowerPoint presentation. The target market and organisational marketing objectives are set in the marketing plan. This report explains the role of marketing mix in achieving organisational objectives. The marketing tactics used by different organisations in the similar business are explained and in the marketing plan some tactics and strategies are suggested to achieve the organisational objectives. On the basis of above explanations and information one can say that there is a lot of scope of growth in the dairy free organic frozen dessert industry in current situations. Many companies like Coconut Bliss have seen faster growth in recent years because of this growth and the quality of the product. However, there is a threat of decrease in demand because of people making their own ice creams at homes because of high cost of these products. A company can easily overcome this threat by keeping the comparable prices of product and promote the exoticness of the flavours of the company products through aggressive promotions and
Marketing plan is the blueprint of the future marketing actions after analysing the factors affecting marketing directly or indirectly. Following is a marketing plan designed for Coconut Bliss:
Environmental analysis with the help of situational analysis tools:
Environmental analysis is meant for betterment of business by providing framework for the planning. It is helpful and easy to use for any type of business (Michael, 2013). Following are the situational tools used for environmental analysis. For analysing external factors Pestle analysis (Baines, et al., 2013) is conducted as below:
Political factors: Coconut bliss is in the business of providing frozen desserts. Therefore, political factors would …show more content…
Marketing mix in marketing plan consists of implementation of 7Ps as discussed below:
Product:
Product of coconut bliss is organic ice cream which is dairy free, gluten free and soy free. Unlike the products of competitors all natural ingredients used to manufacture this vegan ice cream. In addition to this at Coconut Bliss demand from the customers is of utmost importance so, it is taken in to account. It resulted in to the market growth of a company in such a short time period (case study). Coconut Bliss has a competitive advantage of various certificates of originality of the organic produce used to prepare organic ice cream
Price: Coconut bliss provides ace quality products. However, the price of the product is on little higher side. This may hinder the consumer interest in the product (Ochel, 2012). So, it is suggested that the price of the product can be tad more competitive with the …show more content…
A brief marketing plan is explained in this report along with the evaluation tools and techniques for the same in PowerPoint presentation. The target market and organisational marketing objectives are set in the marketing plan. This report explains the role of marketing mix in achieving organisational objectives. The marketing tactics used by different organisations in the similar business are explained and in the marketing plan some tactics and strategies are suggested to achieve the organisational objectives. On the basis of above explanations and information one can say that there is a lot of scope of growth in the dairy free organic frozen dessert industry in current situations. Many companies like Coconut Bliss have seen faster growth in recent years because of this growth and the quality of the product. However, there is a threat of decrease in demand because of people making their own ice creams at homes because of high cost of these products. A company can easily overcome this threat by keeping the comparable prices of product and promote the exoticness of the flavours of the company products through aggressive promotions and