Macro-environment factors affect all companies, some affect more than others depending on the type of environment a company operates. Some of these factors have a strategic significance in Panera’s strategic vision of where the company needs to head. Strategically relevant, mean those factors that are important enough to have a bearing on the decision the company make in the long run (Thompson, Peteraf, Gamble & Strickland, 2014, p.46).
The first major drive that has caused changes in Panera’s competitive environment is the economic conditions. During the 2008-2009 recessions, Panera was force to scale down on the expansion plans, putting a hold on the number of locations to be opened.
The second factor is the sociocultural forces. America …show more content…
Technology changes are a constant factor that any company should try to keep abreast. Technology has an overbearing effect on today’s society; consumers tend to accept a company more if they are technology friendly. Panera is well aware of the need, and has managed to maintain a competitive advantage on all its stores. Tactics such as, implementing point-of sale registers, in store enterprise application tools, and free Wi-Fi access has greatly help Panera stay current in the technology field and cater to its customers.
Next, the environmental forces such as bad weather bears a sustainable effect on how Panera’s operating model operates; possibly affecting its transportation/distribution channels. Stores depend on the daily delivery of fresh dough for bread and bagels from Panera’s own regional facilities.
Finally, the political, legal and regulatory factors that a company must maintain in order for smooth operations. For Panera there are no major impacts of legal or regulatory factors to take in consideration that are currently affecting its strategy.
After assessing Panera’s broad macro-environment and how those factors can potentially affect the company’s competitive environment; is concluded that Panera has done a decent job in monitoring external environments in order to shape their …show more content…
Food must have freshness, taste good, and have the same quality from store to store. Companies must standardize the way food is process and server, having the same consistency across the board. In addition to the price, consumers must be able to perceive the value in the product and service they are paying for. Companies must provide the best service possible, agreeable personnel with good customer service skills are crucial. Word of mouth and social media are powerful tools that consumers can use that can make or break a company’s reputation. If the service is good, consumers will tend to return, tell their family and friends, and even become habitual customers. A poor experience can tarnish the company’s image and
The first major drive that has caused changes in Panera’s competitive environment is the economic conditions. During the 2008-2009 recessions, Panera was force to scale down on the expansion plans, putting a hold on the number of locations to be opened.
The second factor is the sociocultural forces. America …show more content…
Technology changes are a constant factor that any company should try to keep abreast. Technology has an overbearing effect on today’s society; consumers tend to accept a company more if they are technology friendly. Panera is well aware of the need, and has managed to maintain a competitive advantage on all its stores. Tactics such as, implementing point-of sale registers, in store enterprise application tools, and free Wi-Fi access has greatly help Panera stay current in the technology field and cater to its customers.
Next, the environmental forces such as bad weather bears a sustainable effect on how Panera’s operating model operates; possibly affecting its transportation/distribution channels. Stores depend on the daily delivery of fresh dough for bread and bagels from Panera’s own regional facilities.
Finally, the political, legal and regulatory factors that a company must maintain in order for smooth operations. For Panera there are no major impacts of legal or regulatory factors to take in consideration that are currently affecting its strategy.
After assessing Panera’s broad macro-environment and how those factors can potentially affect the company’s competitive environment; is concluded that Panera has done a decent job in monitoring external environments in order to shape their …show more content…
Food must have freshness, taste good, and have the same quality from store to store. Companies must standardize the way food is process and server, having the same consistency across the board. In addition to the price, consumers must be able to perceive the value in the product and service they are paying for. Companies must provide the best service possible, agreeable personnel with good customer service skills are crucial. Word of mouth and social media are powerful tools that consumers can use that can make or break a company’s reputation. If the service is good, consumers will tend to return, tell their family and friends, and even become habitual customers. A poor experience can tarnish the company’s image and