Essay on Coca Cola

7583 Words Feb 22nd, 2014 31 Pages
VISHAL KUMAR | PGDM | February 22, 2014
VISHAL KUMAR | PGDM | February 22, 2014
COCA COLA
AN INTEGRATED MARKETING COMMUNICATION PROJECT
COCA COLA
AN INTEGRATED MARKETING COMMUNICATION PROJECT

CONTENTS:

1. INTRODUCTION ………………………………………………………………….2
2. HISTORY …………………………………………………………………………..3
3. COCA COLA IN INDIA……………………………………………………………7
4. MARKETING STRATEGY………………………………………………………..12
4. THE ADVERTISING CAMPAIGN………………………………………………..13
6. SERGIO ZYMAN…………………………………………………………………..17
7. COCA COLA’S RENOWNED ADS……………………………………...………..21
8. BOLLYWOOD ACTORS IN ADS…...…………………………………………….27
9. THANDA MATLAB COCA COLA………………………………………………..28
10. COKE’S AD AGENCIES IN INDIA………………………………………………29
11. THE STORY BEHIND ITS SMALL WORLD MACHINES
…show more content…
The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. In 2013, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day.
Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.

HISTORY:

Colonel John Pemberton was wounded in the Civil War, became addicted to morphine, and began a quest to find a substitute to the dangerous opiate. The prototype Coca-Cola recipe was formulated at Pemberton's Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, originally as a coca wine. He may have been inspired by the formidable success of Vin Mariani, a European coca wine.
In 1885, Pemberton registered his French Wine Coca nerve tonic.In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca.
The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a

Related Documents