Coca-Cola’s Unethical Practices Coca-Cola from its early beginning until the time it entered the world market, has faced several cases on it unethical practices. The two major unethical practices done by Coca-Cola are the Kaladera case and the Racial Discrimination case.
Coca-Cola was entangled with the Kaladera case when it started its bottling operation in Kaladera, India. Within a year of operation, the community of the village faced the rapid depletion of groundwater level. Kaladera is a large village outside the city of Jaipur where agriculture is the primary source of livelihood. Kaladera lies in an overexploited groundwater area and access to water has been difficult. For farmers, loss of groundwater is a loss of income. For women, …show more content…
It chose to continue the operation. The Coca-Cola also stepped up its corporate social responsibility announcing to the world that it is a “green and socially responsible company.”
The assessment noted that the plant's operations would continue to worsen water situation. Coca-Cola should no longer utilize the overexploited groundwater resource in Kaladera, instead, it should transport water from the nearest ground that may not be stressed, store water from low-stress seasons and relocates the plant to a water-surplus area.
The Coca-Cola started rainwater harvesting to deal with the response of the growing campaigns against its water mismanagement. The company also claimed that it has recharged five times the amount of water it has used through rainwater harvesting. However, Coca-Cola does not provide any numbers or data and stated that they will install measuring devices that will verify the amount of water recharged. Some suggests that Coca-Cola was deceiving people with its rainwater harvesting for the fact that the rainfall in the area is very …show more content…
Coca-Cola while entering the global market, adjusts itself with the local culture and situations. As illustrated in the strategy, it adapts to the local culture shown through the commercials and campaign.
The other lesson is that; do not be afraid of innovation. Coca-Cola shows us how a drink never known before could be widely enjoyed by people because of its innovative ways and aggressive promotion. The caramel colored drink is a drink like no other.
The group has also learnt that while businesses are meant for profit making, a business should not neglect the fact that it should be able to contribute to the society. With Coca-Cola entering the global market, it has hired the local people and contributes in giving job opportunities. The campaigns that Coca-Cola has raised are also a mean to contribute to the
Coca-Cola was entangled with the Kaladera case when it started its bottling operation in Kaladera, India. Within a year of operation, the community of the village faced the rapid depletion of groundwater level. Kaladera is a large village outside the city of Jaipur where agriculture is the primary source of livelihood. Kaladera lies in an overexploited groundwater area and access to water has been difficult. For farmers, loss of groundwater is a loss of income. For women, …show more content…
It chose to continue the operation. The Coca-Cola also stepped up its corporate social responsibility announcing to the world that it is a “green and socially responsible company.”
The assessment noted that the plant's operations would continue to worsen water situation. Coca-Cola should no longer utilize the overexploited groundwater resource in Kaladera, instead, it should transport water from the nearest ground that may not be stressed, store water from low-stress seasons and relocates the plant to a water-surplus area.
The Coca-Cola started rainwater harvesting to deal with the response of the growing campaigns against its water mismanagement. The company also claimed that it has recharged five times the amount of water it has used through rainwater harvesting. However, Coca-Cola does not provide any numbers or data and stated that they will install measuring devices that will verify the amount of water recharged. Some suggests that Coca-Cola was deceiving people with its rainwater harvesting for the fact that the rainfall in the area is very …show more content…
Coca-Cola while entering the global market, adjusts itself with the local culture and situations. As illustrated in the strategy, it adapts to the local culture shown through the commercials and campaign.
The other lesson is that; do not be afraid of innovation. Coca-Cola shows us how a drink never known before could be widely enjoyed by people because of its innovative ways and aggressive promotion. The caramel colored drink is a drink like no other.
The group has also learnt that while businesses are meant for profit making, a business should not neglect the fact that it should be able to contribute to the society. With Coca-Cola entering the global market, it has hired the local people and contributes in giving job opportunities. The campaigns that Coca-Cola has raised are also a mean to contribute to the