Strengths of Coca Cola Company
- Recognized brand name: Coca Cola use strong marketing and advertising in order to maintain their brand name in market, with its massive global existence and exclusive brand identity of it is unquestionably one of the highest brands with the utmost brand equity. - Economies of Scale: Strategically Coca Cola has positioned itself within market. Over
200 countries they operates and standardize their product offerings globally and gain the potential benefits of economies of scale.
SWOT ANALYSIS ON COCA
COLA COMPANY
ASSIGNMET-1MANAGING BUSSINESS
FATHMATH JAMNA 4
- Customer Loyalty: Through such a strong products, Coca cola has potential to increase their customer base. Because of the good perception over the coca cola’s …show more content…
This is because increasing awareness of these hygiene factors. SWOT ANALYSIS ON COCA
COLA COMPANY
ASSIGNMET-1MANAGING BUSSINESS
FATHMATH JAMNA 6
- Supply chain expansion: Effective supply chain provides company to reduce their products price. Coca cola is operating as worldwide, their transport cost will be higher.
There will be always potential progresses in supply chain. Therefore Coca cola should take necessary action to improve their supply chain which will bring their cost down.
- Focus on Marketing lower selling products: Coca Cola offers wide range of products to their customers, somehow there are several products that they have not well marketed and products are not accepted in the market. Hence Coca cola has opportunity to rise revenue by using effective marketing strategies to sell those unpopular products.
Threats in SWOT of Coca Cola Company
- Changes in consumer tastes needs: Consumers all over the world become more health aware and reduce their consumption of carbonated drinks. Consumers are changing
- Recognized brand name: Coca Cola use strong marketing and advertising in order to maintain their brand name in market, with its massive global existence and exclusive brand identity of it is unquestionably one of the highest brands with the utmost brand equity. - Economies of Scale: Strategically Coca Cola has positioned itself within market. Over
200 countries they operates and standardize their product offerings globally and gain the potential benefits of economies of scale.
SWOT ANALYSIS ON COCA
COLA COMPANY
ASSIGNMET-1MANAGING BUSSINESS
FATHMATH JAMNA 4
- Customer Loyalty: Through such a strong products, Coca cola has potential to increase their customer base. Because of the good perception over the coca cola’s …show more content…
This is because increasing awareness of these hygiene factors. SWOT ANALYSIS ON COCA
COLA COMPANY
ASSIGNMET-1MANAGING BUSSINESS
FATHMATH JAMNA 6
- Supply chain expansion: Effective supply chain provides company to reduce their products price. Coca cola is operating as worldwide, their transport cost will be higher.
There will be always potential progresses in supply chain. Therefore Coca cola should take necessary action to improve their supply chain which will bring their cost down.
- Focus on Marketing lower selling products: Coca Cola offers wide range of products to their customers, somehow there are several products that they have not well marketed and products are not accepted in the market. Hence Coca cola has opportunity to rise revenue by using effective marketing strategies to sell those unpopular products.
Threats in SWOT of Coca Cola Company
- Changes in consumer tastes needs: Consumers all over the world become more health aware and reduce their consumption of carbonated drinks. Consumers are changing