Coca Cola Social Responsibility Case Study

Coca-Cola used some corporate social responsibility principles in addressing the obesity crisis. Coca-Cola did not only think of themselves and try to make a profit but instead was thinking about the society and what they can do to help combat the problem of obesity. Coca-Cola called obesity “the issue of this generation” and to have a large beverage company say that is a very important step in actually trying to fight obesity. The company was definitely using the stakeholder theory, a theory that social responsibility is paying attention to the interest of every affected stakeholder. In most companies, like Coca-Cola, the stakeholders that can be affected are the employees, customers, stockholders, and even local communities. Coca-Cola …show more content…
These low-calorie beverages will help fight obesity. Another aspect of social responsibility is the pyramid of corporate social responsibility. The pyramid of corporate social responsibility has four components: economic, legal, ethical, and philanthropic responsibilities. All companies have economic responsibilities because every company is trying to make a profit. Coca-Cola also has legal responsibilities that they follow because they obey the law and don’t do anything illegal. Coca-Cola is also being ethically responsible because they know that obesity is a problem. They are trying to do what is right by providing low-calorie options for people that are trying to watch their calorie intake. The last responsibility on the pyramid of corporate responsibility is philanthropic responsibilities. Coca-Cola could do a little better in philanthropic responsibilities but the company is trying to be a good corporate citizen. The company is trying to improve quality of life by providing low- and no-calorie beverages. The company is also trying to raise awareness to the problem of obesity but it could do more by giving money to obesity research or another form of charity that will help improve the …show more content…
Post conventional morality is when a business/person are less concerned about how others look at them but are more concerned about how they see and judge themselves over the long run. Coca-Cola definitely used this morality because the company did not have to come up with low- or no-calorie drinks that are healthier, they did not have to put clearer nutrition labels, and did not have to push the anti-obesity movement. Coca-Cola did these things because they thought it was the best thing for them to do and the right thing for them to do in the long-run. The company didn’t just look at profits and how others would look at them but did what they thought was right in the long-run so their morality was definitely