Essay about Coca Cola Research
Business Policy and Strategy
Table of Contents 1.0 Executive Summary 2.0 Introduction 3.0 Current Situation 4.1 Current Performance 4.2 Strategic Posture 4.0 External Factors (The Opportunities and Threats in SWOT) 5.0 Internal Factors- Competitive Capabilities 6.0 Strategy Suggestions and Alternatives Analysis 7.0 Implementation
Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving …show more content…
Coca-Cola has invested a vast amount of money in many marketing campaigns to support their many brands. The main end result, which Coke hopes to gain with these campaigns, is to enhance the consumer awareness and consumer preference for a certain brand. As a result, Coca-Cola has maintained a long-term growth in profitable volume and a large market share in the worldwide non-alcoholic beverage market.
3. Current Situation
3.1 Current Performance The Coca Cola Company is the world's largest beverage company. Its portfolio includes 15 billion dollar brands including Vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Coke is also the number one carrier of sparkling beverages, ready to drink coffees and juice drinks (Kent). The company offers its products through company-owned or controlled bottling centers, as well as through independently owned bottling partners, distributors, wholesalers, and retailers. Coca-Cola is now introducing more of its