The Coca Cola had introduced the new carbonic soft drink under name of sprite which is called Sprite 3G in June 2007. Coke launches it at that time when they was facing a high competition with the Pepsi. The sprite 3G was become very famous and it attracts many customers. Due to its bad positioning and taste it had been closed in the Pakistani market. Its launching campaign was done on large scale but they cannot convey a write message to the customers. There were many reasons behind for the failure of this product which will be discussed below in this report.
Coke Company is supposed to tell customers that why exactly they need Sprite 3G and it was solely made for daring people. Coca Cola will not compromise …show more content…
The organization then gave out franchises taking the number of bottling plants to six. Fifteen years ago, the company acquired back the bottling; plants and today all of them are owned and operated by the company itself. This gives them the benefit of controlling the quality of product and also to bring about efficiency in overall operations and procedures of the company.
As far as the beverage industry in Pakistan is concerned, Coca Cola is the second largest player in the market. The local beverage market is primarily dominated by carbonated soft drinks with each company having its own strategy of acquiring the market share. Coca Cola currently holds 31 percent of the overall beverage market share and aims to increase this share further through increased investments.
Pepsi and Coke is two key payers in the Pakistani Market and both are direct competitors. They are always in rush to grasp the market share of each other. Pepsi is sweeter than Coke that was the biggest disadvantage straightaway. Most the People of Pakistan do not like must sweeter. Pepsi has slightly more sugar, calories, and caffeine. Coke has slightly more sodium. There are also mysterious differences in the natural flavors included in each drink. What really matters is branding, and Coke's brand is more valuable. That's why Coke is winning the Cola …show more content…
In the direct distribution, the company is supplying their product in the market by their own. The coke has approximately 500 plus delivery vehicles this form of selling which make company to earn more profit margins. In the indirect distribution, the coke has their whole sellers and agencies to cover all local areas. Because it is very difficult for them to cover all area of Pakistani market by their own that’s why they have so many whole sellers and Agencies to assure their customers for availability of Coca Cola