Coca Cola Strategic Plan

Decent Essays
Question 1 a)
The skills required for a managers in their daily work are:-
Conceptual Skills
Managers, especially at the top levels, must process the ability to see the organization as a whole, understand the relationships among various subunits and to visualize how the organization fits into its broader environment. The must also have to ability to generate ideas and solve problems.
Coca-Cola Example - Conceptual Skill
Historically, Coca-Cola had a reputation for selling soft drinks with high sugar content. Top management realizes members of the public had been more health conscious lately and had been cutting down on sugar intakes. Subsequently, they decide to introduce Coca-Cola zero, Coca-Cola light and Sprite zero as a healthier alternative
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Generally, it involves committing huge amounts of resources in service of the strategy (including financial, human and capital resources)
Examples of Strategic plans:
Develop overseas market entry plans, Raise additional venture capital.Etc

Tactical plans involves trying to implement the overall strategy and objectives of the organization using tactics consistent with overall strategy. It often involves shorter time frame in terms of planning. It may involve planning time in terms of quarters or months instead of years. Generally, it will also involve lower levels of resource commitments.
Examples of Tactical plans:
Implementation of social media platform

Operational plans involves the day to day operations of an organization at the “ground level”. The time scales involved will often be daily or weekly. The resource commitments will be
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Mark Oh recognised the changing business and competition where competitors are eroding their market share and particularly business in countries where they do not have any LF staff.
Problem: LF depend on third-party companies to do the local work and the priorities are to satisfy customers that give them the most business. This is a threat to their overseas business and has always been the main reason why LF cannot compete effectively in these markets. However, LF may find difficulties trying to juggle an overseas operation while maintaining its current domestic customer base, and won't be able to sustain its growth.
Decision: To counter this treat, He make decision to set up and run local offices in these countries to provide sales and support to our customers. Before deciding to expand, LF must ensure they had the structural and financial stability to hire more staff members who can handle the increase amount of work that comes with its

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