Essay on Coca-Cola Goes Water Neutral

1432 Words Dec 29th, 2010 6 Pages
Executive Summary Today, water is a critical natural resource that challenges us at local, national and global level. We are facing water shortage and drought to floods and declining of water quality. More than 1 billion people worldwide lack access to safe drinking water (Lawrence & Weber, 2011, p. 43). Especially in the developing countries, with poor water management it contributes to increasing malnutrition and disease, a losing of biodiversity and agricultural production, rising food prices, reducing economic growth and social stability, that leading to conflicts over water resources. The major source for of the Coca-Cola Company’s (TCCC) products is water. Even the company’s CEO admits “that unless the communities where the …show more content…
Moreover, the company has done nothing until local officials from Kerala, India shuts down a bottling plant and in the United States, schools and colleges boycott Coca-Cola’s products (Lawrence & Weber, 2011, p. 43).
Strategic Radar Screens If the strategic radar screens model apply in this case, there are three out of eight environments would be most significant. The most important is the geophysical environment because it relates to the organization’s dependence and impact on natural resources such as minerals, water, land or air. In this case water is the natural resource in concern. Water consumption was doubling every 20 years and by 2025 one third of the world’s population is expected to face water scarcity (Lawrence & Weber, 2011, p. 44). However, TCCC is using too much water in the company’s production causing more water scarcity in the area. The second important is social environment that has a close tie to the geophysical environment. The Social environment includes the culture patterns; in Kerala, India, most citizens are villagers and their source of income is coming from agriculture that depends on water resource. Once Coca-Cola’s plant operates, it depletes the groundwater for irrigation. And lastly is the political environment because it includes the structure, processes, and

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