Coca Cola Ethics Issues Essay
Over the years it’s obvious to say Coca Cola has received a lot of negative media press which could have been avoided had they acted more promptly and sought out a quick way to dissolve the issues before they escalated. The idea of a risk management system could really be of use here. 1. The first thing on the agenda for me as a CEO would be to have a talk with the board to ensure continued belief and trust on our mission and to earn their trust before any other thing, their continued is needed for the succession of a new campaign to put Coca Cola back to the strong brand it was prior to the allegations. 2. After that they would be a talks held with all the stakeholders of the organisation with the emphasis on trying to figure a way to work together. 3. Introduction of an Ethics Officer.
Before any step s are taking to rebrand and reposition the brand that is Coca Cola there must be a close and in depth and analytical process in which to see the value of the brand and in which areas they can be improved.
The main part of all this must be that there must be a bigger push for ethical compliance, and