Coca Cola Ethics Issues Essay

1702 Words Nov 30th, 2012 7 Pages
Contents 2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not? 1 2.1.1 Assessing Corporate Reputation 1 2.2 Assume you have become the CEO at Coca Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, government s and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues? 3 2.3. What do you think of Coca Cola’s environmental initiatives? …show more content…
2.2 Assume you have become the CEO at Coca Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, government s and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?

Over the years it’s obvious to say Coca Cola has received a lot of negative media press which could have been avoided had they acted more promptly and sought out a quick way to dissolve the issues before they escalated. The idea of a risk management system could really be of use here. 1. The first thing on the agenda for me as a CEO would be to have a talk with the board to ensure continued belief and trust on our mission and to earn their trust before any other thing, their continued is needed for the succession of a new campaign to put Coca Cola back to the strong brand it was prior to the allegations. 2. After that they would be a talks held with all the stakeholders of the organisation with the emphasis on trying to figure a way to work together. 3. Introduction of an Ethics Officer.
Before any step s are taking to rebrand and reposition the brand that is Coca Cola there must be a close and in depth and analytical process in which to see the value of the brand and in which areas they can be improved.
The main part of all this must be that there must be a bigger push for ethical compliance, and

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