Coca-Cola During The Cold War

Decent Essays
Often considered the symbol of democracy, cola proved an influential beverage during the Cold War. In Western Europe, the intake of Coca-Cola became synonymous with free-market capitalism, democracy, and freedom. Although some communist-supporters resided in Western Europe and tried to hinder the sale of cola, these accounts remain few, and often failed miserably. These failures helped boost Coca-Cola sales in these regions, as enjoying this drink was a delicious foreign custom that was becoming a key part of Western European life. In Eastern Europe, however, this beverage represented everything the Communists residing there disagreed with. Coca-Cola represented free-market economy, while Eastern Europe was fighting for a state-based

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