Coca Cola Culture Analysis

1679 Words 7 Pages
Culture is everywhere, it consists of individuals with their own unique values, traditions, symbolism and patterns. Geertz’s definition of the word culture is everything that can alter a person’s emotions, opinions, ideas and control mechanisms. These are a part of culture because they are consequential factors that influence people’s actions and points of views. Culture has evolved and made it difficult for people to know what it is in modern time period because people’s elucidation of culture or obsession with finding the old interpretations of it have caused people to become blind from its true meaning. The world outside of the body in relation to how we evolved our body to become culture holders shows that we have been experiencing cultural …show more content…
Coca-Cola used this technique to their own advantage to implicate a new type of culture in advertisements, which exists between their products and humans with different ethnicities, giving off an essence of wholeheartedness. The company is effectual in branding out more than others because it promotes protecting social connections to create a better community. For instance, they moved one step further than just having an individual’s name on a coke and put labels of happiness and family to evoke even more positive emotions to their consumers. Overall, Coca-Cola’s unique advertising technique of appealing to emotions is culturally-related since their labels portray individuality, an intrinsic atmosphere and symbolism, which influences people to want to be more involved in this social event by purchasing a Cola-cola with their name on …show more content…
Advertisements have a role in today’s pop cultures by selling products through gender discrimination and sexism. In particular, Dolce and Gabbana’s advertisements, as shown in the appendix, have altered its message to the public in a completely different direction with the use of visual realism. It focuses more on gender discrimination as displayed in the visuals from the advertisement. These unacceptable portrayals show the dominant men overpowering the women and is an example of Andre Bazin’s idea that photography captures the human essence through mirror images of human nature with aesthetic qualities that molds the truth of reality through imagination. In other words, Dolce & Gabbana ads create unrealistic ideals of human life and society by influencing an individual to believe that in order to have the lifestyle displayed in the ad, an individual has to purchase their products. Consequently, the portrayals from the ads influence the public to believe that women are worthless or a sexual object, which places them below men in gender class. This creation of gender classes is cultural anesthesia, an over-objectification of society having to inflict violence on another in order to make objects out of them, because Dolce & Gabbana does not take into account the facticity of their images altering human

Related Documents