Coca Cola Case Study
These efforts are in collaboration the government’s efforts and concern of increased health cost due to obesity.
Economic Environment factors: By creating opportunities throughout our value chain, we increase our access to local procurement and are able to penetrate hard-to-reach markets through local entrepreneurs. By investing in local economies and being a good corporate neighbor, we also earn our “social license” to do business in those places.(The Coca-Cola COmpany, 2010-2011)
Social Factors: Coca-Cola products are offered globally. Their products are appealing to various ages, genders, cultures, and ethnicities. Although a consumer created the Coca-Cola account of Facebook, it continues to participate in the global social network.
Technological Factors: Coca-Cola is increasing consumer awareness by the use of I-phone and Android applications. Programs include accepting payments for products by downloading programs that enable users to establish a pre-paid balance on cellular phones. The use of beverage dispensers in restaurants that offer more than 100 of Coca-Cola’s